Your professional or corporate presence is about more than just experience or knowledge - it’s your first introduction to colleagues and clients and communicates who you are and what you’re about. The right photo for your profile can make all the difference.

In a world where it is increasingly important to have a strong online presence - both on professional networks such as LinkedIn as well as social media - going to the effort of having a good professional business portrait or headshot can make sure you stand out from the crowd. Obvious selfies, blurry or dark photos or even no photo at all can convey a sense of unprofessionalism or mistrust and take away from your credibility.

Just as important as having a professional portrait is updating it regularly. Keeping your professional profile current shows potential employers, clients or business contacts that you are willing to put in the extra effort to achieve success. While it is generally recommended to update your headshots every 12 months to remain current, there can be other factors that may lead to more regular updates - changes in appearance, change of industry, change of role to name a few.

Take a long, hard look at your current headshot - what does it say about you? Is it clean and professional? Do you appear warm and inviting? Is it up-to-date, or are you still using your photo from 2005? If you think it’s time to update your headshot, here are the top 3 things your new headshot should say about you:

I’m reliable
Your headshot is the first step in making potential customers or clients feel comfortable and confident investing in your product or service. It’s often your first impression on a potential employer. It’s your brand. It’s you.
A professional, confident headshot shows that you can be counted on to get the job done. A selfie with your friends at a bar probably isn’t the image that you want to portray when it comes to your business profile. Instead, your warm, smiling face will put people at ease and create a sense of trust. The best way to get a stand-out headshot is to just be you, so relax and get comfortable during your photo shoot.
I’m professional
Your headshot needs to show that you have experience and expertise in your field.
A clean, simple background puts the focus on you. Studio lighting ensures that your face isn’t covered in heavy shadows. Investing in a professional photo shoot with a photographer shows that you care about what you do. Get your hair and makeup done. Wear an outfit that relates to your job and makes you feel confident. Be the best version of yourself!
I’m approachable
Your headshot is a crucial tool to give people a quick sense of who you are, so let your personality shine. This will help you connect with your target audience on a deeper level, whether you’re trying to attract new customers or sending out your CV for a new role. Having a warm, approachable headshot shows that you’re friendly and inspires confidence in people to contact you.
Your headshot is the gateway for someone to take the first step to get to know you better, so a great one can be just the right encouragement somebody needs to click on your website or send you a message.

At Mark Morffew Studios we understand the importance of a great headshot, which is why we have tailored our Corporate Studio Shoot to provide you with a contemporary image (or images) that can be used for any professional or business requirements you might have.

We also know from experience that you may need multiple images to suit different purposes in your professional life. Our simple and easy to understand pricing is designed to give you a clear idea of how much your investment into your image will be.

If it’s time to update your professional profile, speak to one of our friendly team to book your Corporate Studio Session now!

Mark Morffew Studios is Australia’s best portrait studio - why would you trust anybody else?